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Pull versus Push Engagement
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The DMSCA Corporate Mentoring Program (CMP) Supplier Value and Innovation Discovery Engagemnet Framework brings Customers to Suppliers. 


In Push Markerting Systems Tactics, Suppliers take their product ans services to the Customer in the form of

  • Trade Show and Networking Events
  • Table Top Presentaions
  • Customer Portals with Buisness Profile Information
  • Disrect Buisess Profile Information
  • RFPs
  • Customer Referrals 

In Pull Marketing System Tactics, DMSCA brings Customers to Suppliers focused on the co-discovery of Supplier Value and Innovation in an ecosystem of engaged Suppliers and Customers. DMSCA Pull Systems include: 

  • Corporate Executive Leadership recognition of Suppliers with CMP Performance Certification
  • Participation in Supply Chain Value and Innovation Primary Research
  • Collaboration with and positioning of Suppliers for Performance Managed Supply Chain Capabilities
  • Focus on Supplier Enabaled Innovation
  • Direct Supplier Performance Presnetaions to enaged Customers 

While Suppliers may have both “Push” and “Pull’ systems, DMSCA offers Suppliers with opportunities to be posited for Strategic Procurement opportunity.

DMSCA Supplier Value and Innovation Co-Discovery

Initiatives include:

  • Strategic Sourcing Executive Leadership Council (SSELC)
  • CMP Supplier Performance Maturity Certification
  • Primary Research at MIT on Supply Chain Value Management
  • Support for Block Chain Smart Contract and Digital Supply Chains
  • Support for Supplier Enabled Innovation (SEI)
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